Anime Tenchou

What do all good advertisements need? Do they need to be informative and relevant facts clearly and concisely? Do they need to be original and distinguish themselves from their competitors? Do they need to be attractive and capture the audience’s attention? No, No and No! All a good advertisement needs is spirit! How do you expect a man to sign up for a two year after sales warranty on his new dish washer if you can’t even ignite a fire in their belly with a sales pitch that even a Godfather wouldn’t be able to refuse? You can’t. You can’t even get him inthe store, because while you decided to put out on some square in a suit, the competition splashed out on a fifty foot tall replica of the latest model with working water cannons! Purchase incentives? Don’t make me laugh; people want action, excitement.... and most of all, they want every statement to end with an exclamation mark! Anime Tenchou is just such an advertisement, and it doesn’t simply ask you to pay them a visit; it knocks you to the floor and drags you inside by the ears. You like anime, manga, videogames and their related merchandise ventures? Great. You don’t? Well pansy, it’s time for you to grow some balls and start acting like a real man! No, don’t sign up for that gym membership; start watching anime! Don’t like it? What are you, a girl? Oh, you are a girl? Well don’t you worry little lady; we’ve got all the manly men you crave, and there all right here... No, not walking around the store, they’re in the Yaoi manga section on the fifth floor. That’s right, a whole floor chock o’ block with cock on cock, where both the manliest and the most effeminate of drawn men get it on all day, every day. It’s what every Yaoi fangirl dreams of; a place where no one can hear them scream. Or squeal, for that matter. (Customer Notice: Animate is not responsible for any loss of hearing that may result from travelling in or around the 5th floor.) What the hell you waiting for? Why haven’t you watched Anime Tenchou yet? Are you telling me this literal reflection of the premise hasn’t given you an unquenchable thirst for GAR? You want me to tell you about the presentation? The sound of Anime Tenchou is like that of a beast as it goes in for the kill; the sound of a battleship being taken down by a fighter jet; the sound of a man stubbing his toe against the leg of a table. In fact, it’s a sound so deeply masculine you can’t evoke with nancy-boy literary techniques. Such powerful emotion can be expressed through direct quotation alone: “RAAAAAAAAAAAGGGGGGGHHHH!!!!!!!!” And if that doesn’t sound awesome to you, then it’s because you scream like a three year old girl. Still not satisfied? Man, you’re one tough customer. But don’t you change the channel just yet, because I’ve saved the best for last; Anime Tenchou is so beautiful that it’ll bring a tear to your eye -mostly because you’re just a little wuss, but also because it’s nice to look at. In fact, it’s so beautiful that it makes the Sistine Chapel look like a doodle. So beautiful that you’d think God himself was responsible for it; and he was. Well, not God exactly but definitely the next best thing; Hideaki Anno, a man already known for biblical productions like ‘Neon Genesis Evangelion’ and ‘Resurrection: Cutey Honey’ The character designs are so incredibly manly that the animating staff had to take anabolic steroids for three months before commencing work on Anime Tenchou, but it was worth it. The animation is smooth as greased Teflon and awesome. And lust look at those backgrounds, look how detailed they are, it’s almost like real life!... Know why? Because it is real life, dumbass! Know why they used the real world for backgrounds? Because otherwise, you wouldn’t believe a place as awesome as this could really exist! As unbelievably manly as the artwork is, it does have a few problems. In particular the character designs, which are nicely drawn but are riddled with glaringly obvious proportional errors. Even the lead character, who’s head is visibly much, much larger than his testicles. Sure, getting the proportions exactly right would have been impossible, but come on Gainax, you can do better than that! But perhaps we shouldn’t be too hard on the staff of Gainax. After all, their hands were probably jittery from all the steroids. And there you have it: that’s Anime Tenchou. Watch it, if you think you’ve got the plums for it. This review has attempted to capture the sensation of this commercial, but it’s little more than an essence- a little taster of what’s to come. It’s difficult to describe something like Anime Tenchou with words. It’s much easier to do it with punctuation: ‘!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!’ Watch it -if you think you’re man enough.

Anime Tenchou, or Two Minutes of Mirth There's not a whole lot to say about a two minute commercial for a real life anime and manga store... except when it's animated by Gainax and Hiroyuki Imaishi. When you combine the future craziness that would be Dead Leaves with Imaishi's immediately recognizable character designs and super wild and hyperactive characters, add in his penchant for flamboyant, hyper exaggerated story work (of which there's a lot packed into a tiny two minute commercial!) you get ANIME TENCHOU! For a bit of background, Anime Tenchou is the mascot for the "Animate" store. This commercial was originally designed to be justthat- show off the new mascot and bring in some revenue to Animate. Gainax was contacted to make this little short, and a young Imaishi was given lead duties. It's since become nearly memetic, and Anime Tenchou has even crossed over into the popular series Lucky Star, in quite a few short segments. Now... they've said Jojo was manly. They said Kenshiro was manly. Well, just who the hell do you think Anime Tenchou is?!? He's got some hair to rival anyone from Yugioh, overreactions strong enough to compete with any Spanish language soap opera, and an apron and visor emblazoned in red with his position of immense power and glory as STORE MANAGER, red headband tails flapping in the breeze generated by his majesty. At the mere mention of sales, explosions large enough to level an entire aisle of manga. At the notion of deals, his presence becomes a grandeur of accommodation and helpfulness. Bestowed with such powers as "Collecting Cash", "Recommending Anime", "Staking Out Customers", and with his infinite charisma, Anime Tenchou commands his motley crew of employees to produce the greatest profit margins Animate has ever seen! HE. IS. ANIME TENCHOU!

This is a quirky little advertisement for the store called Animate in Japan. Anime Tenchou is their mascot, and this short features Anime Tenchou running an anime store with a cast of co workers. The animation wasn't terrible, but the transitions from scene to scene were a little abrupt, even for a short. The sound quality wasn't great (at least where I saw it.) This isn't the worst advertisement around, but I can't really recommend it since it doesn't do much except tell you that the store Animate exists. Since I've already done that in this review, the advertisement has even less to offer. Oops.

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